This site is about the work of William J. Babcock. The company name comes from the early works that were the foundation of Sun-Tzu's famous book on military treatise, The Art of War. This tome eclipses all other military writings combined. According to Sun-Tzu, the art of war is governed by five constant factors, all of which need to be taken into account: The Moral Law, Heaven, Earth, The Commander, Method, and Discipline. Three Strategies applies to the art of war in business.

"Strategy is the appropriate allocation of time, technology and resources to create a sustainable competitive position in the marketplace today and tomorrow; easy to say, hard to do."
- from 3SI Strategy Invention Methods
Unique Business Methodologies
So many companies today try to reinvent or reposition themselves. This phenomenon is splattered everywhere in popular mainstream business publications: "Company Repositions Itself in Marketplace," or "Company has Completed Reinvention; Now Ready to Make a Profit." These companies jeopardize their future by “reinventing” rather than using their valuable time and energy to observe and critique their competitors. Babcock delves into how company structure, priorities, correct resource ratios, and proactive communication – all components of Strategy Invention, Innovation and Implementation – can make or break a company, or even place it at the forefront of the competitive landscape.

About the The Art
of the Hidden Strategy
In his book, The Art of the Hidden Strategy, Babcock intricately describes how "Indiscriminate Complexity," a reactive patchwork of
disjointed systems, develops within organizations and how it can be avoided. His unique algebraic formula exposes the chemistry behind the proper development of strategy, and an obvious catalyst necessary to fully exploit it.

In The Art of the Hidden Strategy, Babcock traces the evolution of technology from a mere “operational improvement,” to a prerequisite to competing globally, or even competing at all. The critical traits to business survival are overcoming an innate resistance to change, using technology effectively, recognizing opportunity, and flexibility
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In The Art of the Hidden Strategy, business planning, like military strategy, must be based not only on a public strategy, but on a hidden one as well.

In The Art of War , the fundamental war strategy, Sun-Tzu writes, is “deception.” While actual deception to your customers or resources is unacceptable, in the business world, when it comes to strategizing, there must be calculated decisions regarding what information is to be made public, and what information must remain hidden.

The set of methodologies I have developed will help you discover the actions, roles and positioning for business success in this new millennium. I hope you enjoy my Web site and will order the book. You will not be disappointed. – William J. Babcock
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