In The Art of the Hidden Strategy, business planning, like military strategy, must be based not only on a public strategy, but on a hidden one as well.
In The Art of War , the fundamental war strategy, Sun-Tzu writes, is “deception.” While actual deception to your customers or resources is unacceptable, in the business world, when it comes to strategizing, there must be calculated decisions regarding what information is to be made public, and what information must remain hidden.
The set of methodologies I have developed will help you discover the actions, roles and positioning for business success in this new millennium. I hope you enjoy my Web site and will order the book. You will not be disappointed. – William J. Babcock